With the change in the concept of vegetarianism, many governments
and non-governmental sectors are promoting the vegetarian and carbon
reduction trend. In the future economic issues, the vegetarian industry is
an emerging industry with environmental characteristics, and the keys to
the development of this industry are the analysis of its business model
and the counter-measure of the industry. In this study, Company A is used
as an example and an in-depth interview is conducted with the chairman
of the company; then the nine dimensions of the Osterwalder & Pigneur
(2012) business model, which are customer value proposition, target
customers, channel patterns, customer relationship, revenue flow, key
activities, key resources, key partners and cost structure are used to
analyze the case company. Finally through analysis the business model
and the counter-measure of the vegetarian food industry are deduced for
the reference of Company A.
