The farmers’ association plays an important role in not only the history, but the political and social development in Taiwan. After obtaining its membership in the World Trade Organization (WTO) in 2002, agriculture in Taiwan faces international competition, along with the dietary changes domestically, the local agriculture industry changed in order to adapt to fit society’s needs. According to agriculture statistics, Taichung ranked 1st in the production of the loquat fruits, and within the city, Taiping ranked 2nd, just behind Xinshe. It is an important income for Taiping, solidifying the loquat fruit industry as an important factor in the economic development of the district. This research will explore the farmers’ association of Taiping and the methods of production and sales of the loquat fruit, using in-depth interviews to analyze how the farmers’ association instruct local farmers and the development of the association. With this research, one can expect it to improve the continuing development of the association, and the loquat fruit being its most recognizable feature.
