The Research on Business District Characteristics of Chain of Convenience Store and Performance - The Case of FamilyMart in Taiwan

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題名:	The Research on Business District Characteristics of Chain of Convenience Store and Performance - The Case of FamilyMart in Taiwan
作者:	HONG, CHONG-JIE
貢獻者:	財務金融學系碩士在職專班
關鍵詞:	Business district characteristics;Competition position;Mixed residential district
日期:	2017
上傳時間:	2017-09-15 01:27:16 (UTC+0)
出版者:	亞洲大學
摘要:	This study explores the interaction relationship between the Family-Mart convenience store and its competitors with consumer structure and different properties. In this study, we collect information regarding the business district and consumer groups for our target convenience stores through the survey of managers in local company. The main structure of survey covers the business district characteristics, business performance, location characteristics, competition position, target group, and customer trends. This study suggests that when headquarter allocates resources to a store, location in a mixed residential district, reduction of inside competition and other conditions are most important determinants. Those factors can make a single store not only for survivor, but also for the continuous growth of average monthly turnover, even if they face fierce competition and the decline in the number of visitors
顯示於類別:	[財務金融學系] 博碩士論文

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