The Use of UTAUT and TTF　Integration Model to Explore Tourlist’s Behavior Intention to Use Mobile Phone Applications

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Title:	The Use of UTAUT and TTF　Integration Model to Explore Tourlist’s Behavior Intention to Use Mobile Phone Applications
Authors:	LUO, HSI-JEN
Contributors:	休閒與遊憩管理學系碩士在職專班
Keywords:	Integrated technology acceptance model;Task science and technology adaptation theory;Behavior intention
Date:	2017
Issue Date:	2017-09-14 05:21:08 (UTC+0)
Publisher:	亞洲大學
Abstract:	This study used UTAUT and TTF to discuss tourists’ behavior intention in action application system from the perspective of tourists. This study used convenient sampling and there were 279 valid questionnaires returned through paper questionnaires. The statistic software SPSS was used to approach descriptive statistics, reliability analysis, validity analysis and regression analysis. The conclusions are as follows: 1 Performance expectation, effort expectation and social influence have positive effect on behavior intention. 2 Perceived interest, technology fitness and perceived usefulness have positive effect on behavior intention.
Appears in Collections:	[Department of Leisure and Recreation Management] Theses & dissertations

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