ASIA unversity:Item 310904400/10749
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    ASIA unversity > 管理學院 > 國際企業學系 > 博碩士論文 >  Item 310904400/10749


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    題名: The Research on Influence of Service Quality Differences of Corporate Image on Customer Satisfaction and Customer Retention.A Case Study of Automotive Repair Industry in Countries of Central Taiwan
    作者: Chang Yuan Bao
    貢獻者: Department of International Business
    關鍵詞: corporate image;customer satisfaction;service quality differences;customer retention
    日期: 2010
    上傳時間: 2010-11-05 02:06:19 (UTC+0)
    出版者: Asia University
    摘要: The competitive environment of domestic car after-sale service has entered the white-hot stage. Facing homogenization and rising quality of domestic vehicle, improving the competitiveness of car after-sale service by way of price war could not be sufficient. According to this situation, increasing customer satisfaction for improving customer retention and repurchase intention, the relationship between enterprise and customer as well as service quality differences need to be considered in order to enhance sustainable management. This research image according to the influence of service quality differences of corporate image according to the differences of customer cognition on customer satisfaction. The corporate image of several brands of automotive repair industry in countries of central Taiwan would be discussed in this research. Study as follows:
    1. Service quality differences have a significantly positive impact on customer satisfaction.
    2. Customer satisfaction has a significantly positive influence on customer retention.
    3. Service quality differences have a significantly positive impact on customer retention.
    4. Corporate image has influences on service quality differences and customer satisfaction.
    顯示於類別:[國際企業學系] 博碩士論文

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