The competitive environment of domestic car after-sale service has entered the white-hot stage. Facing homogenization and rising quality of domestic vehicle, improving the competitiveness of car after-sale service by way of price war could not be sufficient. According to this situation, increasing customer satisfaction for improving customer retention and repurchase intention, the relationship between enterprise and customer as well as service quality differences need to be considered in order to enhance sustainable management. This research image according to the influence of service quality differences of corporate image according to the differences of customer cognition on customer satisfaction. The corporate image of several brands of automotive repair industry in countries of central Taiwan would be discussed in this research. Study as follows: 1. Service quality differences have a significantly positive impact on customer satisfaction. 2. Customer satisfaction has a significantly positive influence on customer retention. 3. Service quality differences have a significantly positive impact on customer retention. 4. Corporate image has influences on service quality differences and customer satisfaction.
