The Study of Consumer’s Purchase Intention for Social Enterprise’s Product

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题名:	The Study of Consumer’s Purchase Intention for Social Enterprise’s Product
作者:	TSAI, CHANG-HUA
贡献者:	休閒與遊憩管理學系
关键词:	Social Enterprise;Social Mission;Product Competitiveness;Purchase Intention;Coffee
日期:	2017
上传时间:	2017-09-13 07:55:04 (UTC+0)
出版者:	亞洲大學
摘要:	In recent years, social enterprise issues has been developed rapidly in Taiwan. There were almost one hundred companies used “social enterprises” to register their company name for government from 2014. Therefore, it is seen that Taiwan's social enterprises are becoming more and more prosperous. Data was collected from 151 customers of Come Ture coffee by web. Besides, Reliability test, Descriptive analysis, t test, ANOVA analysis, and Regression analysis were used to analysis data This study suggests the well product competitiveness and social mission will improve the purchase intention. Moreover, the social mission of social enterprises is an important issue to encourage consumers’ concern. Finally, product competitiveness is a mediating factor for social mission to purchase intention.
显示于类别:	[休閒與遊憩管理學系] 博碩士論文

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