In recent years, social enterprise issues has been developed rapidly in Taiwan. There were almost one hundred companies used “social enterprises” to register their company name for government from 2014. Therefore, it is seen that Taiwan's social enterprises are becoming more and more prosperous.
Data was collected from 151 customers of Come Ture coffee by web. Besides, Reliability test, Descriptive analysis, t test, ANOVA analysis, and Regression analysis were used to analysis data This study suggests the well product competitiveness and social mission will improve the purchase intention. Moreover, the social mission of social enterprises is an important issue to encourage consumers’ concern. Finally, product competitiveness is a mediating factor for social mission to purchase intention.
