The Case Study of Automobile Parts Market Strategy

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题名:	The Case Study of Automobile Parts Market Strategy
作者:	Huang, Hsiu-Tuan
贡献者:	休閒與遊憩管理學系
关键词:	Case Study;Marketing Mix;Focus Strategy;Common Wealthy Philosophy;Digital Capability
日期:	2017
上传时间:	2017-09-13 07:42:38 (UTC+0)
出版者:	亞洲大學
摘要:	Proper business strategy and plan will help enterprise to survive and long-term development. High level strategy could direct sub-level functional strategy to maintain the relationship between corporate films and build up competitive strength. This study observes automobile parts and accessory company located in Taichung by case study method. After analyses the marketing mix strategy (product, price, place, promotion) and human resource strategy (salary, welfare, training) of the case, we found out that the focus strategy on high technique, service and quality is important as well as common wealthy to make for small and medium enterprise management. The digital capability would be the most important factor for future development.
显示于类别:	[休閒與遊憩管理學系] 博碩士論文

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