Nowadays, the vigorous development and the progress of telecommunication and network, also has caused a new multimedia service competition. How the consumers choose between cable television and Multimedia on Demand (MOD).
In recent years, customer loyalty becomes the most important base for the enterprise, the study are focused on moderating effect of the enterprise size in the relationship linking enterprise image , satisfaction and customer loyalty. Also hope this study could have any value for the multimedia service suppliers.
Data analysis is performed by AMOS software package to build a theoretical framework. The findings is that product quality, service supplier and enterprise image has positive influence in customer satisfaction, also customer satisfaction has mediating effect on the link between enterprise image and customer loyalty. The channel enterprise size doesn’t exert a moderating effect on the customer satisfaction and customer loyalty. This finding provides that even enterprise have more resources, it still couldn’t affect the market. Overall, this study provides a business implication that customers’ perception on the operations advantage can be a determinant of their loyalty toward the company.
