Explore Motivation of Consumers BuyingWisdom Winter

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Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/107377

Title:	Explore Motivation of Consumers BuyingWisdom Winter
Authors:	Ho, Yi-Ting
Contributors:	休閒與遊憩管理學系
Keywords:	Wisdom winter clothes;buying motivation;consumer behavior;factor analysis;correlation analysis
Date:	2017
Issue Date:	2017-09-13 06:13:17 (UTC+0)
Publisher:	亞洲大學
Abstract:	United Nations World Tourism Organization statistics report, the number of global　travel in 2012 exceeded 1 billion people, while business travel accounted, and spending　power than other types of tourism to be stronger. The market is designed to provide　heating and insulation of the textile and apparel, the design is mostly lithium batterypowered,　the user through the line controller to adjust the temperature of the heating　device, because the wiring is more complex, so this design and more lines and　controllers buried The practice of the clothes in the sandwich, I am afraid that when　wearing improper external force or washing, and thus cause electrical short circuit,　leading to the risk of burns. Market mobilization eMarketer2014 global mobile system　will reach 4.55 billion, while the world's smart phone users, from 2012 breakthrough 1　billion mark, in 2014 to grow to 1.75 billion. In 2013,　Google's survey of smartphone　usage in Taiwan found that smartphone penetration increased from 32% last year to　51% this year, with about 80% of users coming out with smartphones. In particular,　business travelers almost hand a machine, become indispensable to carry the items. And　really suitable for business travelers to design winter clothes, not only a powerful, and　combined with a removable heating device, through the smart mobile device application APP set. The study of wisdom winter clothing consumer habits, motivation,　consumption considerations to explore.
Appears in Collections:	[Department of Leisure and Recreation Management] Theses & dissertations

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