ASIA unversity:Item 310904400/10730
English  |  正體中文  |  简体中文  |  Items with full text/Total items : 94286/110023 (86%)
Visitors : 21676790      Online Users : 570
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/10730


    Title: Researching Online game in the Relationship Linking Product quality Product value and Satisfaction Repurchase intention
    Authors: Cheng-Wei Chang
    Contributors: Department of Business Administration
    Keywords: Online game, Product quality, Product value, Satisfaction, Repurchase intention
    Date: 2010
    Issue Date: 2010-11-04 09:20:30 (UTC+0)
    Publisher: Asia University
    Abstract: The purpose of this study is to examine the online game product quality, product value on satisfaction with purchasing the relevant research between the repurchase intention, on-line game grows up vigorously on network in recent years in the rapid development has brought huge business opportunities for various manufacturers competing to become the endorsement of games in the future, even those industry who uphold the domestic made games by the mselve are occupied a good place, within the literature of the past, it has not have product quality topic on product value and satisfaction and repurchase intention relationship between for the online games research, and therefore, this research hopes to provide online gaming industry to development of business opportunities in the future.
    In this study, "product quality", "product value", "satisfaction", "repurchase intentions" surface design scale of four options, as a research questionnaire for online games in Taichung area have come into contact with target consumers will recover the data to do reliability analysis, t-test, one-way ANOVA, descriptive statistics, AMOS structural equation modeling analysis, Studies produce the "product value" for "satisfaction" and "repurchase intentions" have a significant level of influence, and acting as intermediaries between the effect and impact of interference effects. Finally, to offer the specific and practical suggestions for the online game industry.
    Appears in Collections:[Department of Business Administration] Theses & dissertations

    Files in This Item:

    File SizeFormat
    0KbUnknown456View/Open


    All items in ASIAIR are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback