Loading...
|
Please use this identifier to cite or link to this item:
http://asiair.asia.edu.tw/ir/handle/310904400/10730
|
| Title: | Researching Online game in the Relationship Linking Product quality Product value and Satisfaction Repurchase intention |
| Authors: | Cheng-Wei Chang |
| Contributors: | Department of Business Administration |
| Keywords: | Online game, Product quality, Product value, Satisfaction, Repurchase intention |
| Date: | 2010 |
| Issue Date: | 2010-11-04 09:20:30 (UTC+0) |
| Publisher: | Asia University |
| Abstract: | The purpose of this study is to examine the online game product quality, product value on satisfaction with purchasing the relevant research between the repurchase intention, on-line game grows up vigorously on network in recent years in the rapid development has brought huge business opportunities for various manufacturers competing to become the endorsement of games in the future, even those industry who uphold the domestic made games by the mselve are occupied a good place, within the literature of the past, it has not have product quality topic on product value and satisfaction and repurchase intention relationship between for the online games research, and therefore, this research hopes to provide online gaming industry to development of business opportunities in the future.
In this study, "product quality", "product value", "satisfaction", "repurchase intentions" surface design scale of four options, as a research questionnaire for online games in Taichung area have come into contact with target consumers will recover the data to do reliability analysis, t-test, one-way ANOVA, descriptive statistics, AMOS structural equation modeling analysis, Studies produce the "product value" for "satisfaction" and "repurchase intentions" have a significant level of influence, and acting as intermediaries between the effect and impact of interference effects. Finally, to offer the specific and practical suggestions for the online game industry. |
| Appears in Collections: | [經營管理學系 ] 博碩士論文
|
All items in ASIAIR are protected by copyright, with all rights reserved.
|
