Services Quality of Hakka Cultural Life Museum – A Case of Shan Ban Ciao Leisure Farm

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題名:	Services Quality of Hakka Cultural Life Museum – A Case of Shan Ban Ciao Leisure Farm
作者:	Tseng, Bih Yu
貢獻者:	經營管理學系碩士在職專班
關鍵詞:	Services Quality;Kano Model;Hakka Cultural
日期:	2017
上傳時間:	2017-03-08 07:00:33 (UTC+0)
出版者:	亞洲大學
摘要:	“New Hometown” Community Building Project has been implemented in 2002 by Executive Yuan, Republic of China which combined specific Hakka tradition, special geography and local industry for community inhabitants to construct their ideal hometown. San Ban Ciao Leisure Farm has transformed a woodcarving studio into a Leisure Farm that focused on Hakka culture. Therefore, has integrated Hakka culture- associated characteristics and experience activities, such as Hakka Blue shirts DIY, Chinese opera masks painting and Hakka Tung Blossom Festival into traditional woodcraft. Kano two-dimensional quality model and questionnaire surveys were conducted to investigate the service quality elements, and understood the consumers’ needs for all quality elements. The results showed that among 22 quality elements, there were 3 attractive quality elements, 8 one-dimensional quality elements, 3 must-be quality elements, 7 indifferent quality elements, and 1 reverse quality element. The results suggestions were proposed to related enterprises for reference to improve and elevate service quality.
顯示於類別:	[經營管理學系 ] 博碩士論文

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