With the prevalence of smartphone usage and consumers pay more attention on amusement.It increases consumers for demand and download intention of mobile games.The mobile game market is growing rapid in the global.In all kinds of mobile game continuously weeds out the old and bring forth the new.Game makers care one of the topics ,and how to attract mobile game players attention and buy game points.There were 350 mobile game players for the study sample,in which 320 valid pieces were collected. Results showed:(1)Sales Promotion has positive effects on player satisfaction.(2)Perceived value has positive effects on player satisfaction.(3)Perceived value has positive effects on purchase intention.(4)Player satisfaction has positive effects on purchase intention.(5)Player satisfaction has partial mediating effects between sales promotion and purchase intention；has complete mediating effects between the perceived value and purchase intention.The results of this study may provide Marketing Strategy for mobile games makers as a reference in the future.
