This study attempts to provide a close examination of the application of service quality and business image of the airline industry in Taiwan. It mainly focused on the issue of whether the high service quality of airline company influences its business image of the evaluation given by consumers. It aimed to investigate the interactions between three variables: business image; service quality and travelers’ repurchasing intention. In this questionnaires were distributed respectively to airline industry. The airline companies can have a comprehensive understanding on what factors that the study would take into account while the travelers will go to aboard by airplane. We hope the results of this study will provide reference and help the airline industry in the future.
The research samples were obtained mainly from people who have travelled internationally more than once. in repurchasing property airline in Taiwan. We used convenient sampling; there were 250 questionnaires distributed, and 202 were collected back, 169 valid, 33 invalid. The methods we applied for data analysis are description, correlation analysis. Consequently, the study had the following beneficial findings: 1. Service quality to customer service apparently influences the business image. 2. Service quality to customer service could apparently influence travelers' repurchase intention. 3. The business image could apparently influence travelers' repurchase intention. Therefore, this study suggested that Taiwan airlines want to increase the travelers' repurchase intention, in addition to enhance the quality of the company's services, the business image is the other important factor.
