ASIA unversity:Item 310904400/1018
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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/1018


    Title: 服務品質、顧客滿意度與再搭乘意願之研究─以台灣高鐵為例
    A Study of Customer Service Quality Customer Satisfaction and Customer Loyalty：A case of Taiwan High Speed Rail
    Authors: 林俊瑋
    Contributors: 國際企業學系碩士班
    Date: 2008
    Issue Date: 2009-10-12 09:05:58 (UTC+0)
    Abstract: 台灣高鐵自民國96年正式營運通車，將台灣西部主要都市整合成一日生活圈，其所提供的運輸服務，影響民眾的生活與型態。也提高原先陸上大眾交通運輸業的競爭，在高度競爭的情況下，高鐵當局惟有致力贏取顧客的認同與喜愛，才能確保其競爭優勢。
    研究結果發現：(1)高鐵的服務品質對於再搭乘意願的行為意向有顯著正相關。(2)乘客在顧客滿意度與再搭乘意願是有顯著正相關。(3)不同的人口統計變項的乘客在顧客滿意度有顯著性的差異。(4)不同的人口統計變項的乘客在再搭乘意願上有顯著性的差異。
    Appears in Collections:[Department of International Business] Theses & dissertations

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