ASIA unversity:Item 310904400/100913
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    题名: A Study on Facebook Interaction between Parents and Teachers
    作者: Hong, Jhen-Wei
    贡献者: 經營管理學系碩士在職專班
    关键词: Parent-Teacher Interaction;Facebook;TAM;Information Privacy Concerns
    日期: 2016
    上传时间: 2016-08-17 05:26:40 (UTC+0)
    出版者: 亞洲大學
    摘要: This research study for Kindergarten Parents, Aims to explore the degree of willingness to carry out the kindergarten parents through parents and teachers to interact with Facebook. Expected by Technology Acceptance Model of external variables ( computer self-efficacy and social impact ) and perceived usefulness , perceived ease of use and the relationship between the intention to use. And to explore the information privacy concerns about perceived usefulness , perceived ease of use and intended use if interference scenarios.
    In this study, literature review and analysis of questionnaire survey research. And the preparation of " Kindergarten parents were parents and teachers to interact through Facebook 's intention to use the questionnaire ". In this study, the questionnaire after recovery. In SPSS19 and AMOS20 for data analysis and processing. Statistical methods used to include descriptive statistics, factor analysis , reliability and validity analysis and structural equation modeling .
    The major findings are as follows：
    1.Computer self-efficacy has a positive effect on the perceived ease of use .
    2.Social impact have a positive effect on both perceived usefulness and perceived ease of use.
    3. Perceived ease of use affects perceived usefulness positively and both perceived usefulness and perceived ease of use affects behavioral intention positively as well.
    4.Information privacy concerns interfere with a positive relationship between perceived usefulness and intention to use.
    显示于类别:[經營管理學系 ] 博碩士論文

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