| Abstract: | Feng Chia shopping district belongs to the Feng Chia University school district and urban population centers of geopolitical relations, from Wenhua Road and Fuxing Road is the birthplace of creative snacks. The stores, in the highly competitive environment of self-protection tactics, company image design formed in the design pattern to achieve higher visibility and exposure, as well as an interesting marketing idea. By deliberately designed to create a specific object element exhibited commodity consumer culture, design trends formed, store design the culture implications of gradually spread in the district analyzed.
In study, only in the Feng Chia shopping district current restaurant, snack bar, cultural images for the study store, accompanied by the Gongyi Road shopping district. Designers and design team, the design of the culture and way of life to the emotional experience associated and with cultural links the presented design logic.
In study, field survey and interviews with expert manner, for identification store image, and cultural issues related to the imagery of the impact of store image design, invite a representative scholars and experts in brand image design, image design store for practices related factors interviews. The research framework and assumptions use field surveys, interviews with experts, semiotic analysis and design culture Images visual communication design theory and technical analysis to demonstrate the way.
The study main purpose of discusses to investigate store image design and cultural life the effect relationship of clustering, conclusion as below:
1、Culture is cultural behavior by a group of people, due to local social and educational formation, cultural image representation called symbol. Represent symbolic text, icons cannot be separated from the surrounding emotional experience of life, it is also formed in the local culture characteristics of the place. In the life of most diet and daily life, but also the most representative of culture, the cultural implications of the image of the store design is also derived therefrom.
2. Store the image of the store design, the final is to be in a constant stream of the crowd, the interception opportunities and access to economic profit. Therefore, to promote self-protection in a highly competitive environment policy store, the form of the image design company design patterns to improve store image and visibility of interesting marketing, form a design trend gradually spread in the district.
3. Feng Chia Night Market creative international cuisine is characteristic cultural Feng Chia district represents. But also because the district store operation, image design, build and gradually constitute Feng Chia Circle's proprietary storefront symbol image culture area.
4.Feng Chia district store image design, due to the highly competitive business district in the form of the rise of new stores gradually tend to form Like design company leading the way. Old storefront, all the familiar traditional snacks, still follow the traditional image of a human touch, stands quietly in the rapid replacement of the shopping district. |
