ASIA unversity:Item 310904400/10083
English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 94286/110023 (86%)
造訪人次 : 21665063      線上人數 : 109
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋
    ASIA unversity > 管理學院 > 經營管理學系  > 期刊論文 >  Item 310904400/10083


    請使用永久網址來引用或連結此文件: http://asiair.asia.edu.tw/ir/handle/310904400/10083


    題名: Linking Innovative Product Development with Customer Knowledge: A Data-Mining Approach
    作者: Su, C.T.;Chen, Y. H.;Sha, D. Y.
    貢獻者: 亞洲大學經營管理學系
    關鍵詞: Customer knowledge management;Data mining;Innovative product development;Mobile commerce;Web-based market survey
    日期: 2006
    上傳時間: 2010-06-10 03:53:40 (UTC+0)
    出版者: Asia University
    摘要: In today's digital economy, knowledge is regarded as an asset, and the implementation of knowledge management supports a company in developing innovative products and making critical management strategic decisions. Product innovation must link technological competence such as engineering and process know-how with knowledge about the customer, so that the product will meet the customers' needs, in order to secure market acceptance. Even though the importance of knowledge management in the technological innovation of a product has long been recognized, its potential for customer knowledge management has not been widely researched. To address the importance of the need of customer knowledge in innovative product development, this paper proposes an E-CKM model with a methodology for precisely delineating the process of customer knowledge management for innovative product development. In the knowledge management domain, an important task is the conversion of tacit knowledge into explicit knowledge, allowing information technology, such as web-based surveys and data mining to extract customer knowledge from different market segments. An empirical study applying the E-CKM model has been carried out, and it meets the evaluation criteria in a multiple-assessment scheme for showing a satisfactory result. The result is used in the decision making for innovative product development in order to reduce project risk and secure commercial success.
    關聯: Technovation 26(7) : 784-795
    顯示於類別:[經營管理學系 ] 期刊論文

    文件中的檔案:

    檔案 描述 大小格式瀏覽次數
    0KbUnknown532檢視/開啟
    310904400-10083.doc36KbMicrosoft Word188檢視/開啟


    在ASIAIR中所有的資料項目都受到原著作權保護.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋