Integrated Culture Tourism Resource In Wu-Feng Area

ASIAIR > College of Management > Department of Leisure and Recreation Management > Theses & dissertations > Item 310904400/100610

Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/100610

Title:	Integrated Culture Tourism Resource In Wu-Feng Area
Authors:	CHENG, PAO-SHIUAN
Contributors:	休閒與遊憩管理學系碩士在職專班
Keywords:	Wufeng Area;Culture Tourism;Resource Integration
Date:	2016
Issue Date:	2016-08-12
Publisher:	亞洲大學
Abstract:	Culture Tourism is the main trend of the tourism development in the 21st century, our county and city governments committed to taking it forward gradually. However, the difficulties in integration of the resources must be overcame through the development of cultural tourism, to be discussed more in-depth with the case. This case study -Taichung Wu-Feng District, is a rich cultural village, equipped with cultural assets, to promote the development of cultural tourism years of efforts. This study has two purposes, one is to clarify the features of the development of the integration of the cultural tourism resources. Secondly, is to explore the strategy of the integration of culture tourism resources. The main research questions include four questions. One, how does culture tourism resources look like in Wu-Feng area? Two, what are the actions and achievement of the integration of culture tourism development in Wu-Feng area?Three, what are the environmental predicaments of integration of culture tourism development in Wu-Feng area?Four, what are the opportunities and strategies of the integration of culture tourism development in Wu-Feng area? With ten major participants’ in-depth interviews who join the activities of the integration of cultural tourism resources, this study found Wu-Feng has many unique tangible and intangible cultural assets. Also it is equipped with these features :"convenient transportation", "many surrounding attractions" ,"community activists", " resource-rich in schools, industries, social clubs "and other development proficiencies, with a deeply potential culture tourism development. During these years, Wu-Feng district office, universities, farmers alliance, community and cultural groups also began to develop actions of the integration. While in the process, there are all kinds of integration difficulties, including: "institutional habits," "lack of cultural awareness", "lack of resources for promoting", etc. According to the interviewers' experiences to face with these difficulties which have already existed for a long time, in needs of continually integrating the resources by some strategies in the future , which include " Wu-Feng cultural construction " ,"partnership working connection ", " initiative leading demonstration " and "building up the interaction platform”. Looking at above, the development of the integration of the culture tourism resource is different from the general tourism development, such as the core is consensus and vision, cognition of culture connotation also important,which must continue to plow deeply. If only flows into a variety of temporary activities combination instead of a true integration, the development effectiveness will be limited.
Appears in Collections:	[Department of Leisure and Recreation Management] Theses & dissertations

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