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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/10057


    Title: 健康的企業經營微笑曲線
    Authors: 吳天方;洪至仁;何雅利
    Contributors: 亞洲大學經營管理學系
    Keywords: 微笑曲線;貝爾氏麻痺;蒙娜麗莎;企業經營
    Date: 2008
    Issue Date: 2010-06-10 03:53:22 (UTC+0)
    Publisher: Asia University
    Abstract: 研發及行銷的附加價值與獲利較製造高，台灣宏?集團創辦人施振榮先生的「微笑曲線」理論即是闡述產業應朝向研發與行銷發展，擴大其價值。當微笑兩端的研發和行銷發展不平衡，曲線彎曲弧度不佳，如同罹患顏面神經麻痺之患者，無法做所有臉部正常動作，造成微笑曲線弧度異常。本文試以顏面神經醫學的觀點及Mona Lisa的微笑論述企業經營健康的微笑曲線，營造一個令人賞心悅目的經營策略。
    Relation: 中小企業發展季刊 7 : 1-16
    Appears in Collections:[Department of Business Administration] Journal Article

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