Examining the Spectatorship Accessibility of Various Sports through the Perspective of Entertainment Experiences-- Using the Involvement as Moderator

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题名:	Examining the Spectatorship Accessibility of Various Sports through the Perspective of Entertainment Experiences-- Using the Involvement as Moderator
作者:	LU, CHANG-JUI
贡献者:	休閒與遊憩管理學系
关键词:	sports experience;involvement;EEG;heart rate variability;eye tracke
日期:	2016
上传时间:	2016-08-11 06:15:18 (UTC+0)
出版者:	亞洲大學
摘要:	This study aims to investigate whether or not watching sports would induce brainwave changes, also to examine whether or not entertainment experiences would be higher than educational experience, aesthetic experience, and escapist experiences in general and additionally to investigate whether or not different extent of involvement of different sports would affect the four types of experiences. This study selected 75 college students as subjects. Scale questionnaires, brainwave changes, signals of heart rate, and data of eye tracker were retrieved to conduct empirical analysis of proposed questions. The results found that watching a tennis game would induce brainwave changes. Watching tennis contributed higher entertainment experience than it did in educational experience, aesthetic experience, and escapist experience. On the other hand, when comparing with fencing, tennis had higher accessibility and involvement than fencing did. The assumptions, which were entertainment experience of watching a tennis video was higher than that of watching a fencing game and the experience of people who ever fenced watching a fencing video was higher than that of people who never fenced, were supported. By means of watching tennis and fencing, this study indicated that different extent of involvement of different sports had influences on sports-watching experiences. That was, higher involvement of watching a tennis game showed stronger experiences. Furthermore, as to physiological signals, those who involved more deeply in fencing showed stronger signals in terms of heart rate variability such as lower RR_AVG and higher LF and HF. Finally, this study synthesized findings and reflections via hypothesis verification to propose suggestions for practical, research, and sports education in the future.
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