The Effect of Social Network on Product Innovation：A Case of Cultural and Creative Industries

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题名:	The Effect of Social Network on Product Innovation：A Case of Cultural and Creative Industries
作者:	LIN, CHIA-CHEN
贡献者:	休閒與遊憩管理學系
关键词:	Social network;Cultural and Creative Industries;Product Innovation
日期:	2016
上传时间:	2016-08-11 05:35:50 (UTC+0)
出版者:	亞洲大學
摘要:	Ministry of Finance statistics show that the cultural and creative industry creates increasing profits. Thus, this industry plays an important role in promoting the development of economy in Taiwan. One of key successful factors for cultural and creative industry lies in the product innovation. Accordingly, this study attempts to explore the relationship between social network and product innovation for the cultural and creative industry. For empirically examining this issue, we took a cultural and creative community in Facebook as an example and observed the interactions among members. By doing so, we can prepare a social-network data. UCINET 6, which is one of social network analysis techniques, was employed to calculate the indices of social network, including size, density, two-step reach, betweeness, and dyadic ties for out-neighborhood and in-neighborhood social networks. The results from regression analysis show that in-neighborhood density positively relates to technical innovation, while dyadic tie positively associates with marketing innovation. In-neighborhood two-step reach has a negative impacts on technical innovation. The findings can provide some implications for cultural and creative enterprises.
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